James Balderson

HTML Email Developer

Communicating messages and information through visual media as an alternative to the written word has always fascinated me, helping me overcome the challenges of dyslexia.

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Professional Skills

HTML5 Email
HTML5 Banners
After Effects


Sketch App
CRM and E-commerce Email

Work Experience

Self Employed @Balderson Digital

6th September 2018 - Present

This is the company I trade under for all Freelance and Contract work, please visit digital.balderson.me for more details and Freelance work samples.

I've worked at the follow companies while freelancing:

Email Designer / Developer @Loveurope and Partners (LEAP)
10th June 2019 - 12th July 2019 and 17th May 2021 - 25th June 2021

Working remotely for LEAPs FinTech client NewDay, designing, adapting and building HTML emails (Photoshop/Hand Coded) as well as adapting and amending Welcome books and letters (InDesign) and creating some social content (After Effects).

Mid-Level Developer @Hogarth Worldwide
29th March 2021 - 14th May 2021

Apple Spring Workshop - localising 1st tear product marketing pages for announcement day, 20th of April. Followed by further localising for 2nd and 3rd tear locations. Skills used SVN, HTML5 and CSS3.

Banner Developer @Precious Media
9th-16th March 2021.

I worked at Precious Media on Ketel One Vodka HTML5 banner resize and localisation for the Brazilian market.

Email Developer @Red Havas
18th February 2021.

I worked on an internal email, hard coded from scratch.

Experienced Email / HTML5 Banner Developer @Wunderman Thompson
14th May 2019 - 7th June 2019, and gigs in October, November 2019 February 2020 and January 2021.

I worked on Shell, Microsoft, BT and BT Sport HTML emails as well as the BT Rebrand. In January 2021 I worked on Durcell Procell HTML5 Banners.

Email Developer @Perfumers 1870
16th July 2019 - 15th January 2021

I've been working with Penhaligon's and L'Artisan Parfumeur internal marketing teams to build HTML email to the latest standards (RedEye Contour).

Email Developer @Karmarama
19th July 2019 and 29th July 2019

Building various campaign HTML emails for Karmarama's client Honda.

Email Developer @Proximity London
18th March 2019 - 29th March 2019

Here I worked on IKEA (Silverpop) and ASDA (Selligent) HTML email.

HTML5 Banner and Email Developer @Hogarth Worldwide
September 2018 - March 2019

I joined Hogarth initially on the busy Rolex account as a HTML5 banner developer creating banner from templates, troubleshooting and uploading to Sizmek. But quickly expanded with other accounts such as TK Maxx emails (IBM Watson and Litmus) and HTML5 banners (Flash Talking), Coca Cola (Flash Talking), PMI emails (Litmus) and Nespresso (Google Double Click).

Digital Developer @Loveurope and Partners (LEAP)

March 2010 - September 2018

My last role was Digital Developer at Loveurope and Partners’ office, creating HTML5 banners for J.P. Morgan Asset Management and Volkswagen as well as HTML email builds for NewDay, Atomic and Volkswagen. Other experience included:

Consulting for NewDay’s London office providing advice and support on several digital projects directly to stakeholders and a project to refresh and modernise the notification emails to customers ending with a First Data API driven Salesforce based system.

Heading up the digital department at AdZone, LEAP's studio within adamandeveDDB. Through developing the responsive email design for high pixel density displays, such as the iPhone, I made previously un-mobile friendly content, crisp and eye catching. The head of Regional Marketing at Volkswagen, referred to this as “a breath of fresh air!”

Head office in Clerkenwell

In-house studio at J.P. Morgan Asset Management. At the head office I worked on digital projects for Investec, FSCS, LG, Peroni and Glenmorngie.

Frontend Developer @Crab Creative

Feburary 2009 - January 2010

My first job was with Crab Creative, a small digital start-up in the heart of Shoreditch, dealing with some of the largest brand names in the world, Rocco Forte, for example Harris Grant, Tilda, Nature Valley, Alpro Soya and Green Giant.


James Balderson traiding as Balderson Digital. Balderson Digital is the trading name of Balderson Digital Ltd, registered in England and Wales No. 11557162. Registered address: 27 West Hill, Dartford, Kent, DA1 2EL, United Kingdom.