Communicating messages and information through visual media as an alternative to the written word has always fascinated me, helping me overcome the challenges of dyslexia.

Upon graduating, my first job was with Crab Creative, a small digital start-up in the heart of Shoreditch, dealing with some of the largest brand names in the world, Rocco Forte, for example Harris Grant, Tilda, Nature Valley, Alpro Soya and Green Giant.

The importance of client relationships became even more centric to success when I joined Loveurope and Partners (LEAP), working directly with the account managers and marketing departments of the clients towards their digital goals.

Most recently, I freelanced with Hogarth on the Rolex and TK Maxx accounts.

Specialties: Cross Platform Responsive HTML5 email template (for many CRMs, including Aprimo, IBM Watson Campaign Automation, Salesforce, Campaign Monitor and MailChimp)

Digital Designer / Developer

Balderson Digital

Period: 6th September 2018 - Present
Job type: Freelance

This is the company I trade under for all Freelance and Contract work, please visit digital.balderson.me for more deatails and Freelance work samples.

Email Developer

Penhaligon's

Period: 16 July 2019 - Present
Job type: Contract
References: Please request

Working with Penhaligon's internal marketing team.

Email Developer

Karmarama

Period: 19 July 2019 and 29 July 2019
Job type: Contract
References: Please request

Building various campaign HTML emails for Karmarama's client Honda.

Email Designer / Developer

Loveurope and Partners (LEAP)

Period: 10 June 2019 - 12 July 2019
Job type: Contract
References: Please request

I'm working onsite at LEAPs client NewDay, designing and building HTML emails.

Experienced HTML email developer

Wunderman

Period: 14 May 2019 - 7 June 2019
Job type: Contract
References: Please request

Here I worked in the BT and BT Sport HTML emails.

Email Designer / Developer

Mail Newspapers

Period: 17 April 2019 - 26 April 2019
Job type: Contract
References: Please request

Here I designed email banners and developer code (Sailthru) for myMail, Mail Travel, Mail Shop, Mail Plus and You Magazine.

Email Developer

Proximity London

Period: 18 March 2019 - 29 March 2019
Job type: Contract
References: Please request

Here I worked on IKEA (Silverpop) and ASDA (Selligent) HTML email.

HTML5 Banner and Email Developer

Hogarth Worldwide

Period: September 2018 - March 2019
Job type: Contract
References: Please request

I joined Hogarth initially on the busy Rolex account as a HTML5 banner developer creating banner from templates, troubleshooting and uploading to Sizmek. But quickly expanded with other accounts such as TK Maxx emails (IBM Watson and Litmus) and HTML5 banners (Flash Talking), Coca Cola (Flash Talking), PMI emails (Litmus) and Nespresso (Google Double Click).

Digital Developer

Loveurope and Partners (LEAP)

Period: March 2010 - September 2018
Job type: Full-Time
References: Please request

My last role was Digital Developer at Loveurope and Partners’ office, creating HTML5 banners for J.P. Morgan Asset Management and Volkswagen as well as HTML email builds for NewDay, Atomic and Volkswagen. Other experience included:

Consulting for NewDay’s London office providing advice and support on several digital projects directly to stakeholders and a project to refresh and modernise the notification emails to customers ending with a First Data API driven Salesforce based system.

Heading up the digital department at AdZone, LEAP's studio within adamandeveDDB. Through developing the responsive email design for high pixel density displays, such as the iPhone, I made previously un-mobile friendly content, crisp and eye catching. The head of Regional Marketing at Volkswagen, referred to this as “a breath of fresh air!”

Head office in Clerkenwell

In-house studio at J.P. Morgan Asset Management. At the head office I worked on digital projects for Investec, FSCS, LG, Peroni and Glenmorngie.

Frontend Developer

Crab Creative

Period: Feburary 2009 - January 2010
Job type: Contract
References: N/A

My first job was with Crab Creative, a small digital start-up in the heart of Shoreditch, dealing with some of the largest brand names in the world, Rocco Forte, for example Harris Grant, Tilda, Nature Valley, Alpro Soya and Green Giant.

Thames Valley University

Graduate (Hons) in Graphic Design (Visual Communication) (2008)

  • Show All
  • HTML5 Rich Media
  • HTML5 emails
Nespresso - The Marvellous Ones - Global
Seresto - 8 Months Of Love - Latvian
International Timid Savvy Banners
Responsive Global Lquidity Web Banners
Volkswagen Summer Sale Event Rich Media Banner
Volkswagen Used Car Event Rich Media Banner

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